(printed press release, 1985)


Hawaii is the most distant American soil from New York City's Soho district, a post-industrial area that became a part of the modern art world. Like many other regions with bountiful natural beauty, the popular artistic expression from Hawaii's art community is traditional realistic renditions mirroring the landscape and sea. Add to this the remoteness of being situated in the middle of the Pacific Ocean and it is no wonder that the prevalent national notion that no serious art exists here seems plausible enough.

However even in this geographically isolated area there does exist abundant local talent comitted to creating relevant and innovative contemporary artistic statements that reflect concerned involvment with current global conflicts and aesthetic problems.

To counteract stereotypical attitudes about the state of art in this island location and thereby support local avante garde artists' hopes of being "discovered," both by their community and the world at-large, Dr. Rodney Chang is establishing SOHO too Gallery & Loft. The gallery, located in Honolulu's inner and industrial district of Kalihi, will exclusively exhibit and promote innovative art work, not presently (or ever before) a popular commodity in the local art market. However, through his dedication and perserverence to the crusade of exposing the public to the positive experience of encountering new art, Dr. Chang hopes to establish a center where experimental works can be consistently found. Along with the successful elevation of local aesthetic awareness, Dr. Chang plans to cross the oceanic barrier and introduce the mainland United States and Asia to the "New Hawaiian Art" movement. It is difficult not to be affected by his enthusiasm and optimism to develop Honolulu's potential of becoming a major art center that bridges East and West in today's shrinking world.

Dr. Rodney Chang is the director of the gallery. He holds nine college degerees, two of which are doctorates degrees in art and in dentistry. SOHO too is the lastest expression of his dedication to the visual arts. His past creative accomplishments include "Da Waiting Room", a discotheque-dental office environment only a block and a half from the gallery. Dr. Chang's current art is a unique blend of psychology, humor and unconventional mixtures of art materials and found objects.


In Retropect - The advent of the Internet opportunity revitalized Rodney Chang's aspirations of serving up new art experiences to the world. In a way, SOHO too Gallery & Loft is the direct predecessor to's Truly Virtual Web Art Museum.



The Opening Blessing by Rev. Sam Saffrey, August 1985



lst Anniversary Peace Show, 1986