Second opinion

December 16, 2008

Robert Genn


Some folks are in the business of helping artists get what they want. Alyson B. Stanfield, for example, has been coaching artists since 2002. "Artists need intimate conversations with artists who have found success," says Alyson, "Many artists are confused or stuck when it comes to marketing. They need to straighten out their artist statements and portfolio pieces. They need to create sensible Internet strategies. They need to learn how to set priorities and stop procrastinating. They need to be on top of the latest art-marketing trends and technology tools."

Alyson is one of 11 experts taking part in an upcoming "smARTist Telesummit." This is where artists register, for a fee, to listen on the phone or to a webcast over seven days this coming January. Also at your service will be gallery owner Paul Dorrell, art-law authority Leonard Du Boff, entrepreneur expert Molly Gordon, creativity expert/psychotherapist Guillermo Cuellar, and others. The telesummit also includes an audio disc and PDF program.

This year's venue has a variety of topics including the art of selling art through galleries and with consultants, self-management and self-promotion techniques, transitioning from amateur to professional, money methodology and management that keeps the goose laying the golden eggs, licensing, strategic alliances, career building, secrets of synchronicity, print marketing, art blogging and lots of other info not easily come by.

You can check out all of this year's experts by going to the top of our current clickback.

One of my favourite instructors when I was at Art Center School in Los Angeles, Strother McMinn, used to say, "There's no such thing as an undiscovered genius." Basically, I believe this. Further, all the motivational workshops, business seminars and charm-summits in the world won't help a dentist who doesn't know something about root-canals. For artists, hard work, imagination and technique are still vital. In these tougher times, we need to have the right stuff--relatively professional work. For those who do, an art-biz telesummit might put them over the moon. And while many artists think they already know what they need to do, it's mighty useful to get a second opinion.

Best regards,


PS: "Major life events can paralyze your creativity. If you uncover what's going on behind the 'big picture,' though, you can bring yourself back into being in the moment and loving your life." (Guillermo Cuellar)

Esoterica: These days I'm losing sleep about the exploitation of artists. A lot of non-professional artists seem to have the idea that if they just start producing giclees then people will take notice and cash will flood in. All kinds of online sites and on-road services offer scanning, printing and sometimes distribution. Unless the artist wants a few prints for private use, most of these services offer a slippery promise. There are a few exceptions, but believe me, if your originals aren't selling in galleries, prints of them won't sell either, except for peanuts.