December 16, 2008
Some folks are in the business of helping artists get what they want. Alyson B.
Stanfield, for example, has been coaching artists since 2002. "Artists need
intimate conversations with artists who have found success," says Alyson,
"Many artists are confused or stuck when it comes to marketing. They need
to straighten out their artist statements and portfolio pieces. They need to
create sensible Internet strategies. They need to learn how to set priorities
and stop procrastinating. They need to be on top of the latest art-marketing
trends and technology tools."
Alyson is one of 11 experts taking part in an upcoming "smARTist Telesummit."
This is where artists register, for a fee, to listen on the phone or to a
webcast over seven days this coming January. Also at your service will be
gallery owner Paul Dorrell, art-law authority Leonard Du Boff, entrepreneur
expert Molly Gordon, creativity expert/psychotherapist Guillermo Cuellar, and
others. The telesummit also includes an audio disc and PDF program.
This year's venue has a variety of topics including the art of selling art
through galleries and with consultants, self-management and self-promotion
techniques, transitioning from amateur to professional, money methodology and
management that keeps the goose laying the golden eggs, licensing, strategic
alliances, career building, secrets of synchronicity, print marketing, art
blogging and lots of other info not easily come by.
You can check out all of this year's experts by going to the top of our current
One of my favourite instructors when I was at Art Center School in Los Angeles,
Strother McMinn, used to say, "There's no such thing as an undiscovered
genius." Basically, I believe this. Further, all the motivational
workshops, business seminars and charm-summits in the world won't help a dentist
who doesn't know something about root-canals. For artists, hard work,
imagination and technique are still vital. In these tougher times, we need to
have the right stuff--relatively professional work. For those who do, an art-biz
telesummit might put them over the moon. And while many artists think they
already know what they need to do, it's mighty useful to get a second opinion.
PS: "Major life events can paralyze your creativity. If you uncover what's
going on behind the 'big picture,' though, you can bring yourself back into
being in the moment and loving your life." (Guillermo Cuellar)
Esoterica: These days I'm losing sleep about the exploitation of artists. A lot
of non-professional artists seem to have the idea that if they just start
producing giclees then people will take notice and cash will flood in. All kinds
of online sites and on-road services offer scanning, printing and sometimes
distribution. Unless the artist wants a few prints for private use, most of
these services offer a slippery promise. There are a few exceptions, but believe
me, if your originals aren't selling in galleries, prints of them won't sell
either, except for peanuts.