ART MUSEUM CARDS, INC.
CARDS THAT NEVER MATERIALIZED
FROM RODNEY CHANG'S JOURNAL, APRIL 3, 1992
COMPANY NAME - ART MUSEUM CARDS, INC.
PRODUCT NAME - tentative: EXHIBITION 2000
SALES - Sets of 45-50 cards (same standard size as sports trading cards) and single REAL fine art prints as "cards"
PRODUCTION NUMBERS - tentative: 10,000-20,000 sets with plastic container and factory seal; including card certifying limited edition number
CONTENTS OF SET- Exhibition 2000 cards: "sneak preview" of art of the future/next century
Artist's portrait cards (Pygoya International Art Group and head computer artist, Rodney Chang)
Randomly inserted autographed portrait cards
Randomly inserted true fine art prints
Winner's Circle card: win complete set of prints!
Promotional cards on galleries showing Chang's work (design like invitation) and museums paticipating in Exhibition 2000 worldwide
Special card: "About Pygoya"
Include cards reproducing the true art print cards; making the real ones more familiar and sought
ABOUT THE TRUE ART PRINTS AMONG THE CARDS-
copyright/patent the idea?
300-500 edition size per image
PROPORTIONS OF EACH PRINT DISTRIBUTED TO-
art market - complete sets or framed singles - shows
mail order ad - offered as sets and as singles
set or pack inserts
artist's and agent's collection
Eugene Siegel - art agent, print coordinator with printer, general agent for the cards
Rodney Chang - artist, founder of Pygoya Art International, project director, organizer of Exhibition 2000; head card designer and consultant
Regional art promoters:
Manhattan Arts Publishers - New York City, get gallery/museums
Dianna Levitt - Los Angeles, Beverly Hills
Vivian Woods - Las Vegas
Eugene Siegel - Chicago
Art Network, Inc. - San Francisco, Seattle
John Inouye - secured card manufacturer, possible product exclusive distributor through his marketing network of sportscards, secure feature stories in trading card magazines, move product possibly from set to wax/foil boxes; percent interest of profits of cards
Every year: new series of Exhibition 2000 cards, update of progress of Exhibition 2000 - ex. new art, picture of museum recruited that year; new print set by Chang and other Pygoya artists (consider Mingli Jiang as next artist); larger production of sets and prints each year making former sets more valuable; try to work towards 100 piece set.
RETROSPECT 1999 - Boy, have times changed! At the time sports and other subject trading cards were the hottest thing in the American collectibles market. Since then, collectibility has severely declined due to overproduction of too much product by too many new publishing companies. For example, prior to 1988, only l rookie card was available for a new NFL or NBA star potential player. Now there are 20-30 for each new rookie, diminishing the appreciation value of any particular new rookie card no matter which brand.
Back then during the planning stage, such enthusiastic promotional words made sense:
THIS IS YOUR OPPORTUNITY TO BE A PART OF THE FUTURE- AS AN AUTHORITY ON THE LATEST ART BY OWN TRADING CARDS WITH HIGH APPRECIATION VALUE. NOW, THE TRADING CARD INDUSTRY'S FIRST AND HISTORY MAKING LIMITED EDITION REAL FINE ART PRINTS IN CARD FORMAT!
These truly archival prints will be randomly inserted into premier set (50 card sets) of fine arts cards entitled EXHIBITION 2000.
About the Cards- the cards will depict painting being created right now to be only displayed in museums at the turn of the century, or the year 2000. The art is created by an international art group who call themselves the Pygoya International Art Group. Using COMPUTERS, they paint by hand high tech imagery that demonstrates that great art and feelings can be conveyed by computers. Because the future is global influences of high technology, Exhibition 2000 is the perfect art show celebrating our entry into the Information Age of the next century.
NOW IS YOUR CHANCE, AS A CARD COLLECTER-INVESTOR, TO ALSO BECOME A ART COLLECTOR-INVESTOR, WITHOUT STEPPING OUT OF THE TRADING CARD WORLD AND HOBBY. OF COURSE YOU ARE INVITED TO ATTEND ART SHOWS AROUND THE COUNTRY DISPLAYING THESE TRULY INNOVATIVE AND RARE FIRST ART PRINT-CARDS.
NOW AVAILABLE! TRADING CARDS THAT MAKE TRADING CARD HISTORY AND ART HISTORY!
(list show dates and locations)
This was all planned by Rodney Chang BEFORE the Internet arrived and changed the playing field of exposure and distribution of art globally. As it turned out, the edition was never published but the artist did produce a "set of fine arts cards" as plastic prepaid Telephone (Phonecards) Cards. Six images were published for a set of 6, each with handsigned autograph and limited to an edition of 100. Quite rare for Phone cards. The set was reviewed in a telephone card collector magazine. The product was hurt, however, when its publisher and telephone service provider, Amerivox, ceased operations after a few years after the cards were produced. The artist still claims its collectible value as the historical first prepaid phone cards as actual signed fine art prints (on plastic) that functioned as telephone cards. This fact is documented by the mgazine articles in the USA and Europe.