ABOUT ART - WHAT, WHY, WHEN AND HOW

 

RODNEY CHANG JOURNAL, 1984

 

CONSIDERATIONS FOR THE PROFESSIONAL ARTIST AS IT RELATES TO HIS WORK AND CAREER

1. Art History - purpose, styles of art

2. Visual Perception

3. Mastery Elements of Composition - 2D, 3D

4. Art Philosophies

5. Art Psychology

6. Illusions

7. Materials - each medium's unique visual and tactile characteristics

8. Art Critiicism.

9. Art Trends today

10. Creativity theories

11. Storage needs and inventory

12. List of Collectors and continued communications

13. Biography and track record of shows ans awards

14. Gallery affiliation, art agent

15. Marketing and promotion of artists and his/her work

16. Personal art studio and time versus group/social interaction of artist (ex. art clubs)

17. Overall purpose for making art in contemporary world/society

18. Work on continued artistic and personal development; produce long term towards future Retrospective Exhibition

19. Documentation of works - catalogs, video, electronic, slides, lists)

20. Portfolio, brochure

21. Art Career - the art world, the artists and his art

a. public sector

b. private sector

c, galleries

d. art studio/loft

e. alternative spaces

f. museums

g. corporations and other collectors

h. patrons

i. exhibitions - open and juried, local and abroad

j. publications, reviews

k. centers of art activity, associations

22. Approaches to making art

a. extension of historical greats

b. letting go - feelings approach, no intellectualization, internal process

c. problem solving, series orientation

d. development and refinement of idea or original object(s)

e. subject matter - the nude, animals, boats, scenery, portraits, etc.

f. emotional/therapeutic release and exploration

g. academic - take lessons, teacher evaluation and feedback, teacher's work as role model

h. copying nature

i. exploration of a medium's potential - technique orientation

j. inspiration - idea formation and execution

k. conceptual - literary

l. social -political statements, support of causes, protest of situations

m. abstract - exploration in composition and its intricate multi-element interactions

n. integration - mixed media

o. age factor - period for development; period of transitions, period of mature professional production

p. use of natural forces

q. nationalism or geographic/regional identity

r. cultural artifact production; heritage continuation

s. art-real world interface; found objects

t. commercial - commercial art projects and commissions